Privacy policy

OVERVIEW                                                                                                                    Roll Block operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Roll Block is powered by Shopify, which enables us to provide the Services to you. 

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

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### 1. Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information depending on how you interact with the Services:

* **Contact details:** Including your name, billing address, shipping address, phone number, and email address.
* **Financial information:** Including credit/debit card numbers, payment card token details, transaction specifics, and payment confirmations.
* **Account information:** Including your username, password, security questions, preferences, and store settings.
* **Transaction information:** Including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel.
* **Communications with us:** Information you include when sending a customer support inquiry to altwill24tinney@gmail.com.
* **Device information:** Information about your device, browser, network connection, IP address, and other unique web identifiers.
* **Usage information:** Information regarding how and when you interact with or navigate our storefront.

### 2. Personal Information Sources
We may collect personal information from the following sources:
* **Directly from you:** When you create an account, complete a purchase, or communicate directly with us.
* **Automatically through the Services:** Collected from your device through the use of cookies and similar tracking pixels.
* **From our service providers:** Third parties who manage IT infrastructure, payment processing, or customer support on our behalf.

### 3. How We Use Your Personal Information
* **Provide and Improve the Services:** To fulfill your orders, process payments, facilitate shipping/returns, and remember your cart preferences.
* **Marketing and Advertising:** To show you online advertisements and send marketing promotions via email or SMS based on your browsing habits.
* **Security and Fraud Prevention:** To authenticate accounts, prevent malicious behavior, and ensure a secure checkout experience.
* **Communicating with You:** To provide responsive, direct customer service.

### 4. How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate operational purposes:
* **With Shopify** and other platform vendors who enable data analytics, cloud storage, inventory fulfillment, and logistics.
* **With marketing partners** to serve personalized advertisements. You can exercise your right to opt out of targeted data sharing directly through our [Contact Form](/pages/contact) or via your browser's integrated privacy controls.
* **For legal reasons:** To comply with applicable laws, subpoenas, or protect the active legal rights of Roll Block and its customers.

### 5. Relationship with Shopify
The Services are hosted by Shopify, which processes personal information about your access to provide analytics and infrastructure. Shopify may make use of behavioral information collected to offer enhanced security and data protections. For more information, please review the [Shopify Consumer Privacy Policy](https://www.shopify.com/legal/privacy/app-consumers) or access data tools via the [Shopify Privacy Portal](https://privacy.shopify.com/en).

### 6. Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority. If you are a parent or guardian who needs to request a deletion of accidental data submission, please contact us at altwill24tinney@gmail.com.

### 7. Security and Retention of Your Information
Please note that no digital security measures are perfect. Information sent to us may not be entirely secure while in transit; we recommend avoiding unsecured channels for sensitive payment card details. We retain personal records only as long as mathematically necessary to manage your active account, fulfill logistics, or settle financial disputes.

### 8. Your Rights and Choices
Depending on your geographical jurisdiction (including the US, UK, and EEA), you may have the right to **Access, Delete, Correct, or Port** your personal profile information. 
* **Global Privacy Control (GPC):** If your browser utilizes a GPC opt-out signal, our system is configured to respect that choice automatically. To learn more or opt out manually, visit [Global Privacy Control](https://globalprivacycontrol.org/).
* **Unsubscribe:** You can opt out of promotional emails at any time using the layout links at the bottom of our newsletters.

### 9. Complaints & International Transfers
If you have concerns regarding data usage, please message our support line. If you are an EEA or UK resident, data may be securely processed internationally under recognized structural mechanisms like the European Commission's Standard Contractual Clauses.

Last updated: July 20th, 2026

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### Contact Us
Should you have any questions about our privacy infrastructure, or if you would like to exercise any active consumer privacy rights, please connect with us:

* **Email:** altwill24tinney@gmail.com
* **Mailing Address:** 1334 San Mateo Ave, South San Francisco, CA 94080